Sunday, 6 October 2019

Example of Factors within the DESTEP Model

As part of my Degree in Business and Management at the University of Derby, I have to give examples of factors to be considered in a DESTEP analysis. DESTEP stands for Demographic, Economical, Social (Cultural), Technological, Ecological and Political (Legal) - my examples are below:


  • Demographic: The ageing population in Japan.
  • Economical: The weakness of the pound due to Brexit. 
  • Social (Cultural): The growing adversity to plastic straws etc. 
  • Technological: The advancement in Drone technology. 
  • Ecological: Tsunami/Earthquake prove areas such as Asia and the USA. 
  • Political (Legal): The legalisation of recreational marijuana in Canada/states of the US.

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