Elon Musk's Master Plan!

Elon Musk has a master plan... this sounds just as creepy as some of his interviews. However this master plan is not as secretive as you may think. It's on the Tesla website.... see.

The summary of this master plan is as follows:

1. "Build sports car

1. Use that money to build an affordable car

1. Use that money to build an even more affordable car

1. While doing above, also provide zero emission electric power generation options"

1. - Elon Musk (2006)

So, does an organisation that adapts to its environment perform better than one that does not?

In my opinion, yes and no.

On the yes.
Companies that can adapt can survive. Had Blockbuster or Kodak read the situation better, would they still be in business? Business leaders need to look at the environment in which they operate to look for risks and opportunities. This helps gain advantage over their competition and stay in business... but its not everything.

On the No.
Tesla has had a hard time of late. If its not for Elon's disagreements with the SEC causing him to be forced down as Tesla's Chairman, it's a repetition of poor numbers and crises. Tesla are still struggling to turn a profit because of the complexity of the automotive industry. Yet they (and Google) have every automotive company looking over their shoulder - the incumbents are definitely concerned. Tesla are succeeding at Mr Musk's master plan.... but are they succeeding in the regular business sense?